This has to be one of the hardest lessons I have learnt, and one that still makes me cringe and feel terrible. Why? Because as a freelancer, I am reliant on clients asking me to work for them and saying ‘No’ to them feels as if I am turning down cash that quite frankly, I need.
It stays with me as well – that ‘No’; it lingers for at least a couple of days because I am a people pleaser – I want to say ‘Yes’ to everything but I am learning that it is best for my business (and sanity) if I work on projects where:
- I like the clients. This is really important. Are they polite? Will working for them make my day go better? I’ve spent too long working with people that are rude, demanding and ungrateful which always ends with me hating my work and sometimes myself.
- Does the project excite me? I work in PR and although I’d like to think that I can promote everything, if I get excited about the book, author, artist, gallery or publisher then that really helps me.
- Do I have the time? Yes I mainly work 9am – 3pm but also how long is the project? Does it fit into my schedule? I tend to like having a 4 week and a 2 week project running simultaneously as it means that I’m speaking with contacts about more than one topic.
- Will I be paid on time? Last year was the first time that I wasn’t paid for a project for almost 8 months. It was stressful and I felt embarrassed chasing my fee which was foolish (that is a blog post I should write!). I had done a great job but wasn’t a payment priority. I now ask for at least part payment upfront.
If any of these questions is a ‘No’ then I can’t take on the work. I have spent time working on projects that didn’t excite me but I found the client really inspiring and I learnt a lot. Great! When I work where time is an issue then that flows into my family life and it can get tricky…
How I work around this guilt is I spend time looking for work that is a big YES to all of those requirements and more often then not, it comes through eventually. I’m always on the look out for new clients and by pushing me out of my comfort zone by attending say a new networking group or cold calling an author whose book I love, then that NO gives me that extra push I needed.
How do you deal with saying “No’ to potential work?