Keeping the work momentum going

How did we get to December? As my absence from this blog shows, I have been lucky to be working in October and November with some great PR projects. These wrapped up last Friday and now I’m back in the freelancers world of wondering where my next job will come from.

Laura White portrait

I’m not going to lie, this is the bit I find the most difficult and still after 10 years of working for myself, it hasn’t got any easier. However, I have set in place systems to help me get back on my feet and not worrying that I’ll never be employed again. I’ll need to add that with this horror of a year, freelance work has been thin on the ground and I have had a project in December cancelled due to the company reining in extra costs. (which I completely understand but I’m gutted because it looked like great fun!)

Here’s what I do initially:

Do my Accounts – this always makes me feel more on top of my finances and I can plan my spending for the next few months.

Contact clients that have mentioned they may have work for me and remind them that I’m keen to help when I can.

Tidy up my LinkedIn profile and add completed projects to my profile. Never under-estimate the power of LinkedIn

Start looking for work locally – is there something extra I can do to keep me busy and motivated such as consulting for a local business? I look through the local magazines that come through the letterbox each month and see who is advertising. Normally this means there might be a budget for marketing.

Chat to associates – even if this is through email or Twitter. By keeping myself visible, this has helped me secure work in the past.

Refresh my skills – I’ve set myself the target of updating my Microsoft Word skills this month. There are some great free courses offered by Microsoft and LinkedIn that I’ll be using.

I will also reacquaint myself with friends and neighbours (as much as Tier 3 will let me) by going on dog walks and not chaining myself to the laptop. Stepping away from the computer can actually help me work out my next pitch.

Have I missed anything? Do share with me on comments or pop me a DM – I’m on Instagram @Laura_the_9_to3.

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