I am so pleased to be featuring Jenna from That Mum Moment on the blog today! The more time I spend on Instagram, the more I love it. I came across Jenna’s brilliant account during a scrolling session and was instantly hit by the colour, wit and okay, the leopard print of her designs.
She also must be super-human, launching That Mum Moment when her daughter was barely a year old and she has a regular job as well. I struggle to blog more than once a week whilst working on my business so kudos to Jenna. She also has great taste in podcasts. See below for Jenna’s How I Work!
- Name of Business?
I decided to name my brand after those times I really felt like a proper mum and “had That Mum Moment”. You know the times, you’re kicking off about someone else parking in a mother and baby space or you’re eating leftover fish fingers from a plastic plate. From those moments came my collection of brightly coloured cards, all inspired by the reality of parenting along with fashion and Instagram. Like me, they like to tell it how it is with a little humour and a *some* bad language thrown in, but please don’t tell my dad!
2. What do you do?
Nowadays I’m striving to become a ‘Multi-Hyphen Mum’. I’m obsessed with Emma Gannon’s book, ‘The Multi-Hyphen Method’ and I’m just about to read it for the second time around. Similarly to Mother Pukka’s Flex Appeal it taps into the idea that we can design a career that works for us rather than a standard 9-5 at a desk Monday to Friday.
I now work at home 4 days a week as a marketing manager, with some travel. Working at home is super flexible and I have the stability of a monthly income. I have one day with my daughter in the week and fit That Mum Moment and Etsy shop around her afternoon nap and some evenings.
3. Where do you work?
The day I actually started the brand I was sat in a coffee shop overlooking the beach, listening to one of my favourite podcasts by Not Another Mummy’s Alison Perry. From there I went on to take over our dining room/playroom, until earlier this year when I discovered Marie Kondo and organised the hell out of our spare room. I now have a really inspiring space that ‘sparks joy’ and my cards are super organised and easy to pick and pack.
4. How did you get to this point in your career?
I studied journalism way, way back, before Facebook or Instagram existed. I vaguely remember the course helping me with my writing but more than anything I loved the design modules. Playing around with Macs was so alien to someone who had been brought up with PCs and floppy disks (man, I sound old). While my shorthand was fairly sh*t, I adored the combination of writing and design. From there I worked in marketing and freelance writing for nearly 15 years which has given me all the skills I needed to set up That Mum Moment.
I created That Mum Moment in 2018 after having my daughter a year earlier. Motherhood hit me like a tonne of bricks (hands up if you’re a control freak?!) and I was trying to navigate the ‘new’ me. The cards are inspired by those moments when you need someone to tell you you’re smashing it. While it’s a bit old school, nothing is better than receiving a card in the post, knowing how much effort your mate has gone to, to choose a card, buy a stamp and remember your address. I want the brand to empower parents (mainly frazzled mums), champion self-care and encourage others to pass on those good vibes.
5. The best part of my job is…?
Imagining the smile on people’s faces when they receive one of my cards gives me all the feels. I’m a bit of a softie at heart and adore the thought that something as simple as a card will bring two friends closer together and make such a difference to someone’s day.
6. The worst part of my job is…?
I love working on That Mum Moment but it can be tough finding the motivation to carry on in the evenings or when my daughter has a nap. Sometimes I’d much rather sit on the sofa with a biscuit and cuppa or glass of wine. I combat that by committing to projects that put me in my discomfort zone but also excite me. Last year I designed, printed and sold a christmas card collection within two weeks. This never would have happened if I hadn’t said yes to a collaboration with Jane from The Mama Social.
7. Favourite time-saving trick?
The myth is true. Having a child makes you more productive. There’s less time for procrastination when you need to get sh*t done. I like to set myself time slots to complete work rather than wasting hours jumping in and out of tasks or getting distracted by an Instagram rabbit hole.
8. Best advice for anyone working 9 to 3?
Create boundaries and don’t be afraid to say no. If someone requests a meeting, unless you really need to go, set up a call. Something that can be discussed on the phone for 15 minutes could eat up half of your day if you organise a meeting. More recently I’ve started ‘no phone Friday’ with my husband. We put our phones in a different room from 7pm and it’s the ultimate in boundary setting for those who treat their phone like their third hand. While I realise it makes me sound like a massive w*nker who’s possibly addicted to social media, it works for me. It’s so good for my mental health and I love the feeling of detaching from the outside world once our little one goes to bed on a Friday.
9. Favourite social media accounts/blogs:
I hate watching Instagram stories with the sound on. I much prefer accounts like Hannah Gale who shares her witty account of motherhood, fashion, tasty food and TV recommendations via text. I also have a thing for podcasts, they’re an amazing way to get in some self-care when I’m driving alone. My current faves are Ctrl Alt Delete by Emma Gannon, The Emma Guns Show and How to Curate your Life.
Please go and see Jenna’s account here: www.instagram.com/thatmummoment
Her shop can be found here: https://www.etsy.com/shop/ThatMumMomentFollow me on social media