…of working as a freelancer when the work isn’t there.
At the beginning of the year I decided that I had taken on too much work in 2018 and that I would slow down a bit because I felt my work-life balance wasn’t right. (see post here) It is now September and I’m reviewing some of my decisions – was I too hasty in January? Should I have been networking a bit more in March?
I like to plan my workload and know when I have projects coming to me, that way I can work out my finances and project my income over the coming months. However I’m now wobbling because although I have a lot of work on at the moment, I need to look ahead to November – January and hope that the work starts coming in.
My clients have also been having tricky times and that does effect when they can hire me. This has meant that projects have been delayed, cancelled out they’ve chosen a different path to launch. All of this I completely understand but it has meant that I feel like I’m lurching from one project to the next without a strategy for my business. Something that can, at times make me anxious.
Looking back, I realise that except for last year, this happens most years in September. I’ve looked at my finances over the past 3 years and seen that I experience this wobble and every time this is what I do:
- Network! I run through my list of contacts and say hello – gently reminding people that I exist and if they’d like to meet for a coffee/chat.
- Look back at previous clients and get in touch. Do they have a new project that I can help with?
- Update my LinkedIn profile with recent successes and projects I’m proud of.
- Search for new clients – I get on the internet and search for businesses that I know that I can help. Making cold call approaches isn’t ideal but I have found some of my most productive projects through this.
- Take myself off for a walk, get my heart going and start thinking about other ways that I can boost my income.
- Tell friends and family that I’m looking for new clients in the coming months. I speak to parents at the playground as well, just in case. This is a tricky one because I never want to seem pushy or desperate (its a fine line…) but it can open up new avenues of work that I would never have expected.
I also know that I have to have a little faith in my abilities and my work ethic – because I work exceedingly hard for my clients and my enthusiasm for the work is always appreciated. Sometimes that can be hard when the diary is looking a little bare.
Other tricks that I *ought* to do include:
- saving more of my income when the good times are rolling, that way I can stretch my income further. I do this in a fashion but I’m now making attempts to do this properly by creating a new account where I stash my “rainy day funds” so that this can be a comfort blanket to me when I’m stressing about money!
- Keep a tighter rein on my spending – check my subscriptions (I just realised I was paying £9.99 a month for Dropbox still) and see where I can make budget cuts throughout the year.
- Start to plan my business more – I’m considering starting to Bullet Journal as I can see how the techniques used there do help keep you focused on your ambitions and you can track your days.
- Take one working day a quarter and plan the following 3 months work. Start making the contacts then, so that I can feel in control of my work flow or at least know that I am working towards it.
I’d be really curious to know how you plan your finances and/workload because I think that I need to step this up a bit!Follow me on social media