How I Work: Me

Heads up: I’m going to be featuring people who generally work 9 to 3 on this blog. Just so you don’t get bored of only hearing from me but also to hopefully provide inspiration and help for anyone looking to see if a) they could work 9 to 3 and b) what careers are out there.

To be fair, I thought I ought to share my own:

How I Work.

  1. Photo of Laura working from homeName: Laura Brudenell White
  2. Name of Business: Laura White PR (
  3. What do you do: I’m a self-employed freelance publicist working mainly in publishing and the art world
  4. Where do you work: Most days I am based in my house (mostly in the kitchen as its the warmest room in the house – in the winter and the coolest in the summer). I do visit London once a month to see clients or attend events.
  5. How did you get to this point in your career: I’ve worked in the area since I graduated from University (with an Economics degree – no idea how I ended up in PR) and just loved it. Every day is different. I went freelance in 2008 when I had an opportunity to work with multiple clients.
  6. The best part of my job is: Getting coverage for my clients. It is still a huge thrill.
  7. The worst part of my job is: PR can be very soul destroying – you can spend days/weeks/month on a campaign and get very little but send one email to someone and get a ton of coverage. It is hard to account for my time.
  8. Favourite time-saving trick: Plan plan plan. Read everything. You never know where inspiration will strike.
  9. Best advice for anyone working 9 to 3: Understand your workload and your time commitments outside of work. Put in place procedures to help you focus during your working hours. Then switch off to be with your partner/children/dog.
  10. Favourite social media accounts/blogs: Too many to mention them all! But I do love The Organised Mum (she just feels very genuine), The Home Edit (they are hilarious), Getting Stuff Done in Heels and Erica Davies
    Erica Davies
    I love to follow Erica Davies on Instagram. Her clothes choices and Sunday Shop stories are fab. Image from : The Lifestyle Edit

    as they both select great clothes and leave me inspired. All of these accounts have children and work their career round their children. I love that.


My favourite apps and blogs for my daily workload

Gosh that is a catchy header! I really must work a bit harder on thinking up a snappy title but in all honesty, that really is the gist of this blog post. What I use to make my 9 to 3 as efficient as possible.

Hours Keeper

Hours KeeperIf you’re like me then you work for several different clients every day/week. I have clients that I work for on set hours per week and month. This gives me the freedom to either dedicate a day or perhaps an hour a day on them. As I like to keep my brain ticking over, I try and mix up the hours spent with each client. It keeps my thinking fresh.

My husband noted that I was rather lackadaisical about my time-keeping which meant that I would overwork on every account. But never bill for the correct amount of time worked. I think a little bit over every time is fine but as he pointed out, I was spending hours doing something that I wasn’t being paid for. Not really efficient or economical!

I downloaded Hours Keeper to help me keep track. Its not perfect as you need to remember when to switch on and switch off but it does help me see how many extra hours I do. And I try and reduce these as a result. It does have an Invoicing capability as well but I don’t use that. The simple clock-watching is enough.


SkypeDoes this count as an app? I use this for lots of my interaction with my clients as a few live abroad or are based miles away from me. It doesn’t make sense for me to travel to see them every time for one meeting. The bonus is that you can chose to do audio only as well for those bad hair days. In fact I’ve worked out that nobody looks their best on a Skype call. I have a few tricks that I use which I’ll share another time.


HootsuiteWhere would I be without it? This allows me to generate and schedule all social media posts for my clients. I normally do this on a Monday where I plan my posts for the coming week. I do dip in and out of the likes of Facebook, Twitter and Instagram across the day (I manage accounts for some clients) but this gives me clarity. I can see what will run, choose when (optimise the posting) to run and check the overall ‘story’ for the week.

Its free – to a point and hasn’t gone wrong yet.


I use this with all my clients – its free up to 2000 subscribers (which reminds me, I should have a sign up for this blog as well – practise what I preach Laura!) but I digress. It tries to be simple but I do struggle with its options sometimes. Mostly it is great and a good way to track your clients reactions to content.

The Organised Mum Method

She’s not an app but a blog – although I hear that maybe in the works but her Instagram account is brilliant. I started following her (Gemma Bray – hi! love your work) last year when working and keeping up with the housework was dragging me down. She gives you a prompt for every day – which room to clean and tells you to do what you can in 30 minutes. There is even a play list. It does work. My house will never be tidy but it is clean and I feel more ‘with it.’ My Mum even mentioned how much better the house seemed! She also does Weekly Menu plans (something I’m a fan of – we’re having Vegetable Stir fry tonight – and you?) and well, other stuff too that just helps ease my stresses. (that didn’t mean to sound weird)


CitymapperWhen I have meetings in the Big Smoke (London) then I use this all the time. Having lived there for 12 years you would think that I would have the hang of the place but no, my sense of direction is appalling. I use it to time how long it will take me to get from A to B sometimes via C and onto D. It means that my London days are full but I arrive everywhere on time. Or if I don’t it isn’t my fault – its London Transport. (and we all like to blame the traffic). Seriously, this is a life-saver and I like the different option s it gives if I fancy a bus route only or just the tube.

There are many more that I use but I thought I’d start with these. They are the ones that I would say I use the most. Efficiency is (almost) my middle name!